A bad opening costs more than not opening at all
You sign a lease. Your catchment studies are retrospective: past footfall, existing competition. They don't tell you whether this cell's attractiveness will still be there in 3 years.
An early closure: lease penalties, fit-out write-off, brand damage. The LISA Retail score gives you the trajectory before signing — not after.
![[object Object]](https://umsousercontent.com/lib_AzpNsgWyClRyCwLd/j5tmqaiaxn1kdzz9.png?w=234)
